Debra L. Lee, Chairman & Chief Executive Officer, BET Networks

Twitter’s CEO Jack Dorsey said when he rejoined the company last year that several members of its board would be replaced. Venture capitalist Peter Currie and media mogul Peter Chernin have announced they will leave the board. Marjorie Scardino, board member and MacArthur Foundation Chairman, has tweeted a grand total of 20 times. Venture capitalist Peter Currie and media mogul Peter Chernin have announced they will leave the board. Marjorie Scardino, board member and MacArthur Foundation Chairman, has tweeted a grand total of 20 times. Broadcasting and Cable Hall of Fame, Debra L. Lee is one of this country’s most respected business executives. John F. Kennedy School of Government and Harvard Law School, Lee played a key role in taking BET public in 1991. Prior to her appointment as CEO in March 1996, Lee served as the network’s executive vice president of strategic business development. In 2003, Lee was given the Distinguished Vanguard Award for Leadership from the National Cable Television Association, making her the first African-American female executive to receive the honor. Under her leadership, BET continues to bring quality programming to our audience of 89 million households. Ms. Lee managed the launch of Centric, the 24-hour music and entertainment network featuring the artists, music, series, movies and reality programming that reflects the lifestyle and sophistication of today's African-American and multi-cultural adult. Most Powerful Women in Entertainment, Ms. Lee's achievements in a 25-plus year career at BET Networks have earned her numerous accolades from across the cable industry, as well as recognition as one of this country's most respected business executives. Harvard Law School, while simultaneously earning a master's degree in public policy from the John F. Kennedy School of Government. She graduated from Brown University with a bachelor's degree in political science with an emphasis in Asian politics. South and I was going to change the world by fighting for justice through the Courts. Thurgood Marshall was my hero. After I became an attorney and practiced corporate law for several years, I learned that it just wasn't my true passion. I served as the Vice President and General Counsel before that. During those years, I worked with everyone across the company and really learned every aspect of the business. She explained that diversity in a boardroom can cause friction. Lee explained how the tragic death of Michael Brown in Ferguson, Missouri was necessarily an issue her audience, the African American community, was concerned about. Use brand vision to build a company that knows its purpose, embrace diversity to reach its fullest potential and use that voice to empower audiences, consumers and communities to make them stronger. BET team for twenty years since she joined BET in 1986 as Vice President of legal affairs and general counsel. Lee made with the BET Network it will be exciting to see how her valued insight on the African American culture as a whole will add to the enhancement of diversity involving Twitter, in which has been overly criticized for the lack thereof. Twitter, Lee is also now the Chair for Twitter’s Nominating/Governance Committee. Congratulations to Debra Lee. We wish her continued success as she continues to prove why she is one of the most powerful women in entertainment today. CEO of BET Holdings, Inc., Debra L. Lee has an estimated net worth of $5.5 million. Lee’s tenure, she has seen the channel transform from a quiet corner for niche programming to a cultural pillar and powerhouse brand within the Viacom family. June 29 live from Los Angeles, have made BET must-see TV and, to boot, there’s the BET Experience — a multiday gathering of artists, fans and influencers offering panels and concerts as a lead-up to the awards finale. At that moment, I thought, “I could drop the mic and walk away now.” That moment — a tribute to someone who doesn’t get the recognition he deserves but has been on everybody’s record — still gives me chills. I grew up in the civil rights era and we were fighting to be able to sit at lunch counters and integrate schools. I ended up at a big law firm in Washington [D.C.] and had a small client called BET. I’ve maintained that sense of justice at BET, and our brand strategy is to respect, reflect and elevate our audience. Trayvon Martin or the Million Man March or the first O.J. Simpson interview that we did — no one else would give O.J. a voice. Now, whether or not you believe he’s guilty, we felt he deserved to tell his story. Essence has been around forever, and they have very loyal fans who will go to the fest in New Orleans. Our festival is in Los Angeles, and we get the majority of people from Southern California. We appeal to very different audiences. There are a lot of festivals out there now — Jay Z has Made in America; there’s Coachella; there’s Trillectro, which is half hip-hop, half EDM. Now that artists don’t make as much off record sales, concerts are their bread and butter. We’re very committed to it. Luckily, we got into it before a lot of other cable networks, but now everyone is realizing you have to have original programming to attract an audience. Like a Man Too" demonstrates the power of the African-American audience. When Michael Jackson died in 2009, Brown was in the midst of his assault trial and you didn’t allow him to honor Jackson at the BET Awards. In 2010, he performed a tribute but Brown has been in trouble ever since. She increased the production budget by 50% and looked into incorporating original programming by getting 16 new shows for the new 2007 season.

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