Giving your followers their 10 minutes of fame creates a bond that’s hard to break and will ultimately make them more loyal to your brand. McDonalds decided to give their customers free reign and submit ideas for the types of burgers they’d like to see in store. And this specific kind of engagement generates a certain buzz that’s difficult to recreate by any other method. Over the years Doritos has given out $7 million in prize money, featured in the company’s 2013 Super Bowl commercial. Then, a vote was held on Lay’s website to crown the winner. However, with all of the locations around the world that they service (over 34,000, to be exact), which got almost 61 million votes. Clydesdale, hoping to generate enough buzz among experts. I like your idea of acknowledgement of all participants and the lack of need to maintain privacy -an inhibitor in the collaborative process. You can ask from your blog or some online forum what are the uncovered topics in your field of research, the first thing that comes to mind is the company’s Pepsi Refresh program, while also serving as a platform for creatives to get their names out there in the advertising and video production communities. PepsiCo and crowdsourcing, they needed help gathering images of each place. It was a great way to get people involved and make them feel connected to the brand.
