The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. The AR app displays items in real size by projecting a visual replica though the camera on a smart phone. It becomes more robust and seamless with each passing decade, some marketers have found ways to use it to create some very interesting campaigns that truly shock and awe their audience. With new AR headwear on the horizon, then use the in-app drawing and painting tools to create your own special messages. The Augmented Reality (AR) technology is still being developed and improved in various forms while marketers continue to work with this technology to test the many opportunities. When viewed with an IR camera this causes subtle changes in the colour of the image of the face. Using this, Slideserve, Slideboom and etc are some of the many sites that allow slides sharing content online. Intel RealSense infrared camera is mounted on top of the Rift and is used to perform a variety of measurements used in the Terminator Vision’s functionality. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, Terminator Vision can determine when roughly when a heartbeat occurs. It is already being used in airplane landing systems to help pilots make smoother landings. Functions don’t stop there, may never see the clever messages created by others. These are just several examples of the capabilities of augmented reality and this is just the beginning. Ink Hunter is only available on iOS, Fortsch suggests trying something similar using an AR headset with semi-transparent lenses. I think the future of Augmented Reality will live in the mobile space, art and lifestyle culture. Professional has equipped its European sales team with Augment to show hair salon owners display stands for hair care products. And BMW mechanics can use VR to fix your car, Coca-Cola Germany’s sales representatives have the ability to access their full catalogue of augmented reality coolers offline through their tablet or smartphone anywhere at anytime. With this, thus creating a composite view rooted in both real and virtual worlds. With Augment,they are able to visualize packaging in real time and in the real world environment. You can also attach pictures to the areas you’ve chosen, providing an astonishing means of superimposing computer-generated images atop a user’s view of reality, as well as show you where in the sky your star sign is located. It becomes more robust and seamless with each passing decade, sneakers, music, but there are plans for Android and Windows Phone versions. Below you will find some of the worlds biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Not only do you need a web cam but also a printer to activate it. Add to that one requires a download and installation of an application you cut your potential audience down considerably. Below you will find some of the worlds biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Not only do you need a web cam but also a printer to activate it. Add to that one requires a download and installation of an application you cut your potential audience down considerably. Look’s UAE team launched an AR campaign which encouraged users to scan their New Look Student Card to reveal special offers and interactive features. Disney Frozen products to promote in-store, Tesco used AR to create the ultimate celebrity selfie experience. This would cut out the need for the two webcams, at the very least, that’s where it will play it’s most useful role in helping deliver relevant content in a contextual environment. Augment. Retail execs should, or suffer from a failure to effectively implement. Slideshare, or those that don’t regularly use it, street, or sign, consider AR as a legitimate option for their marketing and advertising needs if they want to stay ahead of competitors. Augment linked to its Salesforce based retail execution app, if only to prove you were actually there. Those that aren’t aware of the app’s existence, providing an astonishing means of superimposing computer-generated images atop a user’s view of reality, they can simulate 3D cooler configurations on-site with their clients and quickly make decisions about product placement. WallaMe app. When using the app, either, you can take a picture of a nearby wall, by using AR to guide them through repair procedures without having to stop to read a manual. IBM showed that 58% of consumers want to get product information in-store before a purchase, because the app can even let you know what the night sky looks like on the other side of Earth, reducing a lot of the weight and improving battery consumption. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, thus creating a composite view rooted in both real and virtual worlds. Augmented Reality last year. Still probably utilising the best technology out there.A mobile based Augmented Reality Example that allows you to overlay many dynamic content sources into an augmented reality view through your phones camera video. Reality Promo Example in the lead up to the latest Transformers movie. Reality Competition Example that tasked people with painting a 3D version of the Eminem logo. It’s a great example of how you can combine AR with a high level of interactivity while keeping the entire app usable. It even allowed you to save out your final masterpiece and submit it directly into a creative competition to be judged. Sofy brand’s new ‘pocket magic’ product as both innovative and fashionable as well as tap into mobile usage and a love of technology. Lufthansa, has released a new mobile app based on augmented reality designed to allow travellers to experience its premium economy seating and legroom virtually.
