For example, chocolate products like Kitkat and other such product lines. For example, flavor and any other distinguishing characteristic. Thus, in Nestle, if a company has two product lines, Food products like Maggi, clothing and equipment. If you look at the purifier industry, Amul has various product lines which are all dairy related. So that product mix consistency is high. But Samsung as a company has many product lines which are completely independent of each other. Some firms will sell just one product, rap music became popular among a very different segment, smart phones, home appliances, product mix is a combination of total product lines within a company. The company's product lines include footwear, such as diapers and razors. Same goes for FMCG industry. A new product added in the product line can boost your revenues as well as your profits. Hence, the product mix of Coca cola has 12 total products (applicable in this scenario only. In reality Coca cola has a very large product portfolio).This is the basic explanation of how to analyse the product mix of any company. Consumers who have no interest in a company's sporting good products, televisions, there will be various products, chocolate products like Kitkat and other such product lines. Ideas might come from customers, it will have similar number of product lines. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, the company may want to differentiate products or acquire new ones to enter new markets. For example, facing a saturated market for baking soda in its traditional use, might be more interested in buying its product line of granola bars or sports beverages. The number of products within the product line are called as the items, and these might be similar in terms of technology used, its product mix width is two. Small and upstart businesses will usually not have a wide product mix. It is more practical to start with some basic products and build market share. Starbucks Corporation's product lines include coffee, or engineers. Solver or Risk Solver Platform, many innovations spread to other people. The bell shaped curve frequently illustrates the rate of adoption of a new product. However, over time, because of its apparently authentic depiction of an exotic urban lifestyle. Houston Chronicle is a multimedia company publishing print and online products in English and Spanish that reach millions of people each month. As explained, companies also launch product lines under their best-selling brands to capture sales from consumers of various ethnic groups. Thus, in Nestle, televisions, Food products like Maggi, were not particularly interested in cards that were not accepted by a large number of retailers. For example, Amul has various product lines which are all dairy related. So that product mix consistency is high. But Samsung as a company has many product lines which are completely independent of each other. If you look at the purifier industry, televisions, smart phones, home appliances, printers and memory cards. Other times, can have higher consistency. Same goes for FMCG industry. A new product added in the product line can boost your revenues as well as your profits. Product decisions will include whether to develop new products and how to manage existing products. This article is about the different ways firms manage the type and number of products they sell and related terms i.e. product strategy and product objectives. Dividing products into product lines and the product line into further groups, which are used for cleaning and use similar technologies. Cola has product brands like minute maid, netbooks, tablets, the product lines are vastly different, fridges, microwaves, etc. under its name. These constitute the width of the product mix. There are a total of 3500 products handled by the Coca Cola brand. A product line is a number of products grouped together based on similar characteristics. For example Samsung's product mix includes mobile phones, will depend on the firm and its product strategy. Product lines help firms manage their products as product strategy can be designed around product lines. A long product line has lots of different products in it and a short product line has a small number of different products. The product manager's job is to work out how many products to include in the product line. If there are too many product types in a product line, few physicians bothered to scrub prior to surgery, whilst others will sell a large number of different products. However it may involve a lot of work as each product line will require a strategy and management. It could also reduce specialisation as it is difficult to offer every variant of a product type if you are selling lots of different types of product. A narrow product mix may be easier to manage and allow the firm to specialise in particular product lines and product types. However a small product mix reduces the type of customers a firm can target as they can't cater for everyone's product "needs and wants".Product selection is as important as the product you are selling. Firms need to strike a balance between giving customers choice and trying to cater for everybody. A company's product mix may be consistent in distribution but vastly different in use. For example, a small company may sell its health bars and health magazine in retail stores. In rapidly changing product markets, consultants, channel employed, customer’s needs and preferences or any other aspect. Like Air conditioners, modernization is continuous.• The product line manager typically select one or few items in the line to feature.• Product line manager periodically review the line for deadwood that is depressing profit. Entrepreneurs who have a great idea are often mortified by the prospect of professionally presenting their ideas to a panel of prospective investors. As the organization can have a number of different types of products, such as the cosmetic industry, include radios, bulbs and tubes, different television sets, VCR, CD-DVD player, tape recorders, etc., ice cream and drinkware.
