Practical limitations and/or advice from your supervisor may require that you reformulate all or some of your objectives. At the same time, this is more of a qualitative research objective. Subjective refers to personal perspectives, if you now know the different reasons that customers are buying a product, you can search for a proper data rather then conducting the market research yourself. Thus, warrants a long answer because there are many reasons a customer might prefer a product, and each customer’s preference will be for a separate reason. WHY an action is being taken. Thus, the right questions need to be asked otherwise there would be a lot of clutter in the market research report.A market research which wants to observe cause and effect, is known to have a causal research objective. So, designing the market research questionnaire when the research objective is descriptive, and you decide to launch a new product of your own, becomes a difficult job. The marketer needs to be as specific as possible so that he gets the correct answers. Thus, if you know the objective of research, then it will become a causal market research. Asking the question of why a customer buys a product, or opinions entering the decision making process. Accordingly, feelings, timeframe available need to be taken into account when formulating research aims and objectives and selecting specific research methods.
