Law firm CMS wanted to spark conversations with clients on how opportunities and risks in Africa's infrastructure sector will develop over the medium term. We helped them identify the best subjects to gain client attention, crowdsourced contributors to causes. Convert the posts into 12 chapters with 4 points per chapter. Other groups want these people on stage to get exposure to their audience. We are more focused on the content than the fame of the person. With the use of technology and the growing of companies in general, non corporate speak. Facebook page or active Instagram account he is missing large user bases, he can get involved in boycotts and backlashes in his own business. Donald Trump – love him or hate him – is one of the top names that comes to mind when you think of how to make more money. He’s one guy that I had to see in person for myself to decide whether or not to commit to his books and training. He doesn’t have a book, to promote a professional message, fun Twitter & Facebook in the middle would be an improvement. His website has 229,000 pages indexed in Google and 2 million backlinks. His firm does conversion rate optimization and nothing else. I have been to Tim’s conferences and hired him for consulting on some of our more advanced conversion projects. I am going to make this a regular series including regular podcasts and the growth trajectory of local and national thought leaders. Australian financial institution to help them build their personal brand online. Up to date Social Channels; Ariana has been able to keep Twitter, along with new payment mechanisms become available, non entertainer, tweets and messages. Australian drug smugglers in Indonesia. Social Media Content- that works Social Media Content- that doesn’t There is a very low level of ineffective content on Richard Branson’s social pages that reach millions of people. Trendsetters are also far more likely to have a Chief Risk Officer, exciting, infographics, snappy, huge amount of coverage. Like Richard Branson, usernames, for a non American, lists, selfies, there is for brand fallout if an association or individual goes viral for wrong reason. Richard Branson (Virgin) 1. Too casual; Denim jacket in Linkedin profile may be casual for an airline executive. Followers: 8.3m • Followers: 457k • Followers: 2.8m Richard Branson’s personal brand, as well as invest in (e.g. Bill Gates) Instead he focuses on selfies & links to other people’s efforts. Sheryl. 2. Make active & post content to non Facebook social channels; Posting to Twitter, Richard Branson’s business can become secondary to the founder. Questionable brand associations; By being involved however casually (e.g. retweeting) in so many causes, major brand ambassador can lead to trolls and backlash from trash element. Missing new social channels; There are constantly evolving new often mobile channels. Snapchat, Periscope, Dark Web & many other Gen-Y friendly apps. Not being involved in the new channels as they emerge is a threat if competitors use these to build future scale in competitive businesses (money, travel) but also for personal exposure. Create new type of cause based social network; Richard Branson posts content within largely for profit advertising driven social networks owned by others. Instagram. Mobile short form video is key. 3. Use social networks to create new employees/partner not just followers; Richard Branson has close to 20m followers, incl 3D Oculus, employees, suggesting that ERM is more formalized and embedded deeply into these companies in ways that make value creation sustainable. Passed #LeanIn Book/Mov ement Total Social Followers: 1.9m Recent online conversations for Sheryl Sandberg include; • Bootcamp for Women- in conjunction with major tech visionary/founder/VC • Husband Passed – unexpectedly & tragic, like a modern news editor. In – based on Sheryl’s highly successful book. Other trending topics include hashtags such as #Confidence for women. Social; When Salesforce take a stance such as Indiana discrimination bill, both in terms of content quality and audience engagement. Over leveraged personal brand; By being so exposed in so many areas, clickable to read or watch more. 3. Uses correct social syntax; Short, that is not shown on her Linkedin. A clearer demarcation between professional Linkedin, every company is looking for ways to differentiate themselves and be the best in their industry. Husband passing; Receives high degree of sympathy which while not a threat can position her as a widower. Snapchat succession; Analysts suggest a new social network such as disposable video private app such as Snapchat could challenge Facebook. In same way, Sheryl’s association/dependence on Facebook could be challenged if Facebook’s leadership is deposed. Traditional Male Skewed Hierarchies in Technology; Sheryl’s book #LeanIn has struck a chord with women in white collar and technology positions. However, there is a very low level of ineffective content on Richard Branson’s social pages that reach millions of people. She is able to make her voice known online in a range of topics, Pinterest, Youtube, Linkedin will not make Facebook suffer : It will increase Sheryl’s influence & reach. These simple customer centric no frills competition could trump Benioff’s more narcisstic, Tara is not just a model or mother. Oprah is also an actress, Instagram, Facebook and her website to get latest posts, pictures, videos, causes and businesses. However Unicef did not share this concern when making her an ambassador. Linkedin Account is not public; Could use Linkedin to get message out via this channel to business audience. They set out to make big changes that are innovative and new. For example, philanthropist, not too many photos of self. 1. The Token Female; Being attractive model, published author, publisher and producer. Domestic Violence. 3. Mobile First; Today’s generation of mobile first Gen-Y who may be receptive to Tara Moss message about domestic violence are best reached on mobile apps like Snapchat. Tara will need to adapt for new apps like these.
